Too often Pinterest is not a platform that bloggers or even small business owners take to with helping their growth. Pinterest is more just a recipe or home decorating ideas. There’s so many other niches that are extremely popular:
Even the biggest of companies use Pinterest for marketing strategies some include:
The dollar shave club and more!
Truthfully Pinterest is where most of my traffic comes from.
Traffic from Pinterest
If your focused on organic traffic instead of paid ads then you know how challenging organic traffic can be.
If your really interested in using Pinterest for your blog then keep reading and I’m gonna give you seven tips that will help you drive more traffic to your blog.
Why Is Pinterest great for driving blog traffic?
Let’s start with a few reasons why Pinterest is so great for bloggers and other small business owners:
Let’s clear the air about one confusion that most people have about Pinterest. Pinterest is not a social platform. Pinterest is a search engine. If you use Facebook and Instagram you know that some content disappears after some time. Your content on Pinterest will be available years and years later. In fact it’s easier to rank keywords quickly than on Google.
The audience consists of high-income users. 27% of adults who use Pinterest earn $30,000-74,999 per year, and 41% earn more than $75,000, according to Statista.
People are ready to buy. 47% of Pinterest users make purchase decisions on Pinterest, which is more than Facebook at 15% and Instagram at 11%, according to Statista.
Let’s jump into these seven tips for more traffic.
1. Do Pinterest keyword research
Your probably already familiar with the term “keyword search” if you already learned the basics of Google Seo.
keyword research is the process of looking for popular search terms people type into search engines and include them strategically in your content so that it appears higher on search results.
Here’s three tips you can use to find the proper keywords for your niche. Luckily the keyword research for Pinterest is easier than it is for Google.
a) Pinterest search bar
Go into the Pinterest search bar and begin typing words related to your niche. Pinterest will automatically give you suggestions.
These result will be from what thousands of other people are constantly searching for.
I type the search term “weight loss,” the following suggestions appear:
“weight loss” meals
“weight loss” workout plan
“weight loss” plans
b) Explore Pinterest
Use the pinterest explore page and this will show you popular content.
After you click on a topic, Pinterest will show you things like featured articles, trending searches, and popular ideas.
c) Pinterest Ads
To find keywords using Pinterest Ads, log in to your Pinterest account and go to Ads > Create ad.
This is a way to just see more keywords. There won’t be an actual campaign. .
Click on the new ad group on the left column, you can select any strategy , now click on keywords and interests (add keywords)
Pinterest will automatically show you related keywords and the monthly search volumes when you type any keyword for your blog topic in the right hand corner.
The keywords pinterest suggests are the keywords most searched for and most popular, some even having 5 million plus searches every month.
The keywords suggested are the best to use especially for pinterest ads, and for campaigns you may be running. In the event you need help analyzing here's a pinterest analytics guide.
Type in some keywords to help you get started and try to stay within your niche. Be sure to jot them down in anywhere you feel comfortable. Notepads, google docs, excel.
Now that you’ve found a few keywords, it’s time to write them down somewhere since you’ll be using them to create content and optimize your Pinterest account.
Make sure to use keywords in your pin titles and descriptions.
In order to optimize your Pins, you want to:
In your pin title and description add your main keyword
Add the main keyword on your Pin image (Pinterest reads text placed on images)
In your pin description include other related keywords
Dont forget hashtags be sure to include between 2-5 in the end of your pin description
Don't forget your board, be sure to add related keywords in your board titles and descriptions
Users can search specifically for Boards to follow, it’s important that you include related keywords in your Board title and description
Match your blog post title
Pinterest now scans your blog post to see how much it relates to the Pin that’s linking to it.
Making sure that your Pins match the content being linked to is what Pinterest engineers refer to as Pin cohesion.
Pinterest wants to make sure that a Pin’s web page matches its semantics. For example, if you publish a Pin titled “Green Throw Pillow” and add it to a board titled “Living Room Décor,” Pinterest might expect to see it linked to a retail site with home décor products.
Create curiosity with your Pins
Create curiosity with your Pin titles and images. best ways to make sure that people click through to your blog.
You wanna make your Pins stand out
Every one has the same advice when it comes to the coloring telling you to use bright color's. This isn't the best idea when it comes to pinterest.
If everyone made brighter pins to stand out then no pins will because of the brightness.
Create something different- scope around and other pins in your niche and create somethimg different.
On the other hand, if you see that everyone’s using earth tone colors, you could then go for something more vivid.
You wanna apply rich pins
What is a rich pin? Rich Pins are Pins that automatically pull information from your website to your Pins. This could really help your click to website rate.
An advantage to a rich pin is it will sync updates you make to your blog or website.
Types of Rich Pins
There are four different types of Rich Pins:
Article Rich Pins. These show the title, meta description, and author of the blog post.
Recipe Rich Pins. These show the title, service size, cook time, ratings, and a list of ingredients.
Product Rich Pins. Product Rich Pins linking to product pages will show the most up-to-date information on product pricing and availability.
App Rich Pins. These Pins display an install button so users can download your app without leaving Pinterest.
How to Apply for Rich Pins
In order to apply for Rich Pins, you need to add some metadata to your website. This can be done either manually or with a plugin.
Doing this manually can be a very complex process, so I will walk you through the steps of doing it with two different plugins, one of which you might already have installed on your blog.
a) Adding metadata using Open Graph and Twitter Card Tags
All you have to do is log into your WordPress dashboard, install the Open Graph and Twitter Card Tags plugin, and activate it. You don’t have to change any settings at all.
Pretty easy, right?
b) Adding metadata using Yoast SEO
Yoast SEO is one of the most popular SEO plugins available, and chances are, you’re probably using it.
If you’re using Yoast SEO, all you have to do is log into your WordPress dashboard > SEO > Social > click the “Facebook” tab > enable “Add Open Graph meta data” > Save changes.
After enabling Open Graph with either of these methods, you want to clear your cache if you’re using a caching plugin. Once you’ve cleared your cache, go to Pinterest’s Rich Pin Validator > copy the URL of any of your blog posts > paste it into the “Enter a valid URL” field > click validate.
That’s it. If Pinterest was able to find your metadata, you’ll then receive a message saying that your Rich Pins have been approved on Pinterest.
Pinterest best practices
Now, let’s take a look at some of Pinterest best practices:
Pin between 1-5 Pins per day. Pinning more used to be beneficial, however, Pinterest has made several changes to their algorithms and is now focusing more on high-quality and fresh content.
Try not to Pin the same Pin to the same Board more than once. This can be considered “duplicate content” and get your account blocked.
Use a scheduler. A scheduling tool will help you save time by automating the pinning process.
Always pin your Pins to the most relevant Board first. For example, if you have a Pin about weight loss for women and a Board titled “Weight Loss,” you should pin it there instead of another Board titled “Fitness.”
Speed up your website. Speeding up your website will help reduce your bounce rate, increase your conversions, and keep your visitors happy. This is extremely important because most of your Pinterest traffic will come from mobile devices, which might not always have the best connection.
Measuring Pinterest results with Supermetrics
Measuring the performance of your Pinterest strategy is crucial for your success with the platform.
In fact, measuring performance is important for every aspect of growing your blog, whether it is measuring your email marketing efforts, engagement rate, or guest posting efforts.
Without keeping track of your results, you won’t be able to see what’s working and what isn’t.
Basically, you can’t improve what you don’t measure.
With Supermetrics, you can easily pull data from your Pinterest account to Google Sheets, Excel, and Google Data Studio to see what type of content is performing best.
This will allow you to have a better look at your strategy so you can make any necessary adjustments.
With Supermetrics’ new Pinterest connectors, you can easily:
Create reports with both paid and organic data from Pinterest in Google Sheets, Google Data Studio, and Excel
See which types of Pins get the most clicks
See the growth of your follower count over time
Create an ecommerce marketing funnel that lets you link your Pinterest Ads performance metrics with your Shopify’s revenue data
Pull all your Pinterest Ads data into a single dashboard or create a paid channel mix report
That’s it! If you’re planning to drive tons of traffic from Pinterest to your blog without having to spend money on ads, these tips will definitely help you get started.
And even if you’re currently using another source of traffic like Google, it’s always a good idea to diversify.
We don’t want to put all of our eggs in one basket, right?